YID—IDENTIFY PROUDLY
5th Annual Chabad Global Giving Day
The Pintele Yid, the fire that burns infinitely bright at the core of every Jew.
Chabad, in action, speech, and thought, inspires and illuminates the Neshama, the Yid, the Pintele Yid in every Jew across the globe—man, woman, child, family, community.
Over the past year, the Jewish Neshama, both the individual and the collective, has been aflame in ways humbling and wondrous. Jewish identity, Jewish pride, Jewish spirit, and Jewish soul have ignited the eternal hope and perseverance of our people.
The events in the Holy Land and beyond have made Jewishness and Yiddishkeit today’s headline. Thank G-d, Chabad and its Shluchim exist to facilitate and quench the Yid’s thirst.
In one short syllable, Chabad’s mission is: YID.
It is only befitting that the 5th Annual Chabad Global Giving Day be titled
YID—IDENTIFY PROUDLY
By divine providence, the last two letters of YID are ID.
More than a fundraiser, this is a campaign of JEWISH ID, Jewish identity, one where every Yid is empowered to Identify Proudly.
Numerous are the ways a Jew identifies proudly. For some it’s Chanukah, for others it’s Israel. It could be preschool, Shabbos, Kosher, Tefillin, matzo balls, family, Mezuzah, brisket, Purim, Torah, lox, community, bagels…
It might very well be Tzedakah.
YID—IDENTIFY PROUDLY is every Shliach’s opportunity to unleash the core of every Jew.
